Location :   Ludhiana | Exp. 8-14 Years | Salary : 10,00,000-12,00,000 INR Per Annum

Job Responsibilities:

Manager Publicity & Advertising- Ludhiana

 Drawing up a detailed media buying and operational plan to clearly delineate requirement of each medium to maximize cost effective reach within overall budgetary parameters

 Trigger healthy competition among media service providers and negotiate most competitive terms for media slots

 Implementing marketing strategies as devised by the higher management

 Coordinating and supporting marketing research activities, to enable logical, result-oriented decision-making process

 Planning and organizing comprehensive consumer/trade promotions competition analysis, identifying new initiatives

 Providing briefing to the creative agency for designing advertisement, Pop materials & product packaging

 Leading efforts across Brand Awareness Campaigns in Print, Electronic, and Digital Media & Planning and implementing market specific brand promotional line of attack to amplify the top of the mind recall

 Responsible for organizing exhibitions, workshops, designing goodwill advertisements for circulating to various publications, social organizations for building a brand image of the organization

 Accountable to the Director for performance of new joinee’s on ad campaigns and various promotional drives and campaigns

 Provided viable services to clients, involving interfacing with them, holding meetings, suggesting most appropriate advertising solutions and establishing relations with customers for securing future business

 Engaging in procuring a marketing feedback to view the performance of the product in the market as also product positioning

 Shouldering the accountability of handling the brand management activities related to New Product Development & launch of the product

 Involved in organizing exhibitions, workshops, designing goodwill advertisements for circulating to various publications, social organizations for building a brand image of the organization

 Collating information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies